Digital Marketing

  • Social Media including Facebook, LinkedIn, Instagram, YouTube

    Social Media Marketing

    Is your business barely visible - or missing entirely - on social media? If your potential customers are spending time there, it’s time your business did too. I’ll work with you to understand your target market, and together we’ll develop a social media strategy that puts your business in front of the right people, on the right platforms, with the right message.

  • Screens, tablets, laptops, smartphones

    Websites

    Already have a website but feel it could do more? Or maybe you’ve yet to launch one and think the time has come? Whether you're looking for something simple and effective or a more sophisticated online presence, I’ll help you explore your options. Together, we'll develop a website that reflects your business clearly, confidently, and professionally.

  • Google Search Engine

    Search Marketing

    Want to climb higher in Google, Bing, or Yahoo search results? Effective search marketing takes time, strategy, and consistency. I’ll work with you to understand your business goals, then tailor an approach that helps improve your visibility where it matters most. We’ll build a plan that gets results and grows your online presence.

What is Social Media Marketing?

Social Media Marketing is the practice of using platforms like Facebook, Instagram, LinkedIn, or Twitter to promote a business and connect with people. It helps raise awareness, attract new customers, and build relationships by:

  • Sharing useful or entertaining content (like photos, videos, or tips)

  • Interacting directly with users (through comments, likes, messages)

  • Running paid advertisements that appear in people’s social feeds

Think of it like hosting a friendly open house online, where your brand can chat, showcase its best features, and invite people to join the conversation.

What is Search Marketing?

Search Marketing is a way of helping people find your business online when they use search engines like Google. It involves two main methods:

  • Paid ads that appear at the top of search results (often referred to as Paid Search)

  • Improving your website’s content so it shows up naturally in search results
    (called Search Engine Optimization)

Put another way: it's like setting up a signpost and a spotlight on the internet so people can easily discover what you're offering when they go looking.