Frequently Asked Questions


What is Search Marketing?

Search Marketing is a way of helping people find your business online when they use search engines like Google. It involves two main methods:

  • Paid ads that appear at the top of search results (often referred to as Paid Search)

  • Improving your website’s content so it shows up naturally in search results
    (called Search Engine Optimization)

Put another way: it's like setting up a signpost and a spotlight on the internet so people can easily discover what you're offering when they go looking.

What is Social Media Marketing?

Social Media Marketing is the practice of using platforms like Facebook, Instagram, LinkedIn, or Twitter to promote a business and connect with people. It helps raise awareness, attract new customers, and build relationships by:

  • Sharing useful or entertaining content (like photos, videos, or tips)

  • Interacting directly with users (through comments, likes, messages)

  • Running paid advertisements that appear in people’s social feeds

Think of it like hosting a friendly open house online, where your brand can chat, showcase its best features, and invite people to join the conversation.

How does working with Wired for Business work?

I operate from my own home in Coulsdon so the working relationship can be entirely remote. Alternatively, we can agree to meet at a mutually convenient location for face to face discussion. Think of me as part of your business. The key to success is collaboration. The process broadly is:

  1. You explain your requirements

  2. I create a plan (and a quote)

  3. We agree whether to proceed (or revert back to Step 1 if the plan isn’t optimum)

  4. We implement the plan

  5. We review the success of the plan

How much is it going to cost me?

While this is a little like “how long is a piece of string” as it depends largely on your requirements, a broad guideline would be:

  • Tailored Training starts at £75 per hour

  • Digital Marketing starts at £50 per hour

  • Administrative Support is £25 per hour

  • Packages are available for all the services so the above is just a guide.